Blog

Hi, I’m Kate Marcin, and I have a little secret: meditation is my daily reset button. It’s not just about finding my center (though that’s a lovely bonus); it’s about fuelling my career as a voice actor too. The practice grounds me, helps me focus, and—here’s the cherry on top—I get to perform for meditation […]

The term “authentic” has become a major buzzword in the voiceover industry, especially when it comes to commercials. It’s not just about having a polished or professional sound anymore—it’s about feeling real, truthful, and relatable. This shift reflects changing audience expectations: people want to connect with voices that mirror their own experiences, values, and identities. […]

As the voice acting industry continues to evolve, 2025 promises to bring a mix of exciting opportunities and fresh challenges. For voice actors, staying ahead means adapting to new trends, embracing technology, and refining their craft. Though we can not tell the future, I have my thoughts on what 2025 holds. So here we go, […]

As I reflect on the voiceover industry in 2024, it’s hard not to feel a bunch of mix of emotions. This year has been a whirlwind of challenges, successes, and, yes, plenty of drama. But as the year winds down, I’m filled with gratitude and a sense of optimism. While 2025 might deserve its own […]

Social media is a wild, ever-changing playground of content, and at the heart of many viral videos are voiceovers that set the scene. These short, punchy narrations are the unsung heroes of user-generated content (UGC) videos, drawing viewers in and keeping them hooked. But what exactly are they, and why are they in such demand? […]

Voiceover commercials have always been the nice pat cheque of the voice acting world, but its landscape has shifted dramatically in recent years. Traditional TV and radio ads still hold their ground, but the explosion of social media platforms like TikTok, Instagram, and YouTube has opened the floodgates for new opportunities. These bite-sized, fast-paced formats […]

Narration voiceover has always been a staple in entertainment, education, advertising, and beyond. However, the industry is constantly evolving, shaped by changing technology, audience preferences, and emerging platforms. Today, we’re seeing trends that highlight the artistry of professional voice actors while reaffirming that they remain irreplaceable—even in the era of AI. Conversational and Relatable Tones […]

There are a whole bunch of different ways people can get into the voiceover industry and often no two stories are the same. Some start as actors and fall into voiceover naturally. Others aspire to be voiceover artists from a young age. Many find themselves in radio and those transferable skills bridge a gap to […]

The Voiceover Spot Our sight and hearing are literally immersed in everything we do. Thinking about our hearing in particular we find ourselves discovering all types of things. Everything makes a sound from the beat of our heart to the rain on the roof. We can not escape it, it is built into our very […]