The term “authentic” has become a major buzzword in the voiceover industry, especially when it comes to commercials. It’s not just about having a polished or professional sound anymore—it’s about feeling real, truthful, and relatable. This shift reflects changing audience expectations: people want to connect with voices that mirror their own experiences, values, and identities. […]
Conversational, Millennial Female Voiceovers by Kate Marcin